Stop Navigating by the Rearview Mirror: Why Past Performance Is a Weak Signal in the Ever-evolving Urban Jungle
I was sitting in a tiny, sun-drenched corner of a street market in Berlin last spring, sketching a particularly vibrant mural, when I realized how much we rely on outdated blueprints. I watched a developer try to predict a neighborhood’s “next big thing” based purely on last year’s foot traffic data, and it felt so.